In 1919 when consideration was being given for adoption of an official emblem for the International Association of Lions Clubs two groups brought pressure to bear, one group wanted the simple letter “L” in color gold background the other wanted Rose Benheur’s famous painting of a Lion’s head as the official insignia. The final design was a compromise of the letter “L” between two “Lions’ profiles with word Lions International. It was approved by the International Board and became the official emblem is the most widely worn symbol of service in the world. It appears on the lapels into more than 44,900 clubs for the purpose of rendering unselfish service to those in need. Thousands of homeless suffering and handicapped people are grateful for the light of the hope this Lion Emblem has brought into their lives.

Who Wears the Lions Emblem? Men of many nationalities, many races and creeds, many political and religious beliefs for men of good will and all continent’s men like the President of Philippines and many others who are high in the Councils of Government around the world men like the mayor of your city, the head of your council, many influential leaders in the life of your town.

Lions take pride in wearing their emblem and in being member of the Lions Clubs International. They are a part of many human chains of service extending around the globe, ignoring boundaries of nations. We can help our fellow man no matter where he is located. We can fill a human need where it exits because we are members of the largest association of service.

There is a great meaning behind the emblem you wear on your lapel, display on you automobile or show in your place of business. It means that you are an honoured member of the world fellowship, which has joined it hands and hearts in the service of humanity. You are putting something into life rather than only taking something out of it. You can wear and show the Lions Emblem with pride.

Lions Name & Emblem – USE OF LIONS NAME & EMBLEM Use of Lions Name and Emblem and the marks ‘Lions Club.’ 
‘Lions International’ or Lions Clubs International’

As a matter of legal protection Lions Clubs International and its member Clubs, the Association’s name and emblem (and variation there of) are registered under trademarks in countries around the world. As the owner so protected, the Association has corresponding legal obligation to be alert to infringements thereon, and to take all necessary steps to prevent, and to provide against legal risks which may flow from unauthorized use thereof. In fulfillment of this legal obligation, the International Board, through its General Counsel, seeks prompt cessation of any unauthorized use of the Association “Lions Club International.” Further, it has established the following rules of policy.

1. No items bearing the Association’s name or emblem or the marks “Lion.” “Lions Club” “Lions International” or “Lions Club International” may be sold or otherwise distributed to Lions or Lions Club or District or the public except upon express written permission of the General Counselor or the Club Supplies and Distribution Division.

2. No Lion, Lions Club or Lions District may use the Association emblem on any item sold to Lions or Public for fund raising purpose. A special “Lions Cub Fund Raising Activity” Seal has been created for this purpose and may be used only upon written permission granted by the General Counsel.

3. No manufacturer, Printer, Promoter, Publisher, Entrepreneur or Enterprise in any form, be it profit or non profit in nature, may employ the insignia, the marks “Lions”, “Lions Club”, “Lions International” or “Lions Club International” or any indicia thereof in any manner whatsoever expect upon license granted by the International Board of Directors or the General Counsel or the Club Supplies and Distribution Division.

4. No Lions District or other group of Lions Club may use the Association name or emblem or the marks “Lion”, “Lions Club”, “Lions International” in connection with any District or Group project upon except on written license granted by the International Board of Directors. No such application shall be approved unless the proposed activity (in whatever legal form it may exist) is controlled by Lions Clubs or Club members and is on a strictly voluntary basis and without any necessity to contribute money there to in the form of dues or otherwise.